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Many Internet advertising Optimizers will tell you that optimum keyword density is between 3-6%. That's true, but not easy to measure (for example: shall we be taking note navigational, header and footer text or merely the main content?). As the rule of thumb, I aim to use the keyword once every other paragraph. Which usually is by no means an arduous science, around the works for me personally.
Only use safe colors and color combinations. As much as possible only use a maximum of 5 or 6 colors on a web site including text. Having to many colors may cause conflict in conjunction with and may become eye-straining. Additionally better to create a solid text background in order for the content is readily readable.
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